I began to think about marketing Losp two decades ago.

When BTC began in earnest, I collected interesting information about the reconfigurable hardware market.

I was learning market-think, and attempted to make some technical comments in the new language of marketese:

I also transcribed our technical advantages into clearer, market-oriented styles, such as value propositions, user benefits, and problems solved.

Finally, after abandoning the hardware dream, I summarized our competitive software position: