5.1.1
BTC Corporate Description
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We had three years to refine the BTC business plan. It went through three major revisions, first a software EDA company, then a hardware accelerator company, then a company building software for an already successful EDA product. These plans seemed to be in response to potential funding; we seemed to be solving actual problems with a seamless technology. As it turns out, rewriting plans to satisfy potential investors is a bad idea; one VC wants one thing, the next wants the opposite.

Here is a collection of some of the plans we developed. Product names changed as we refined the technical designs.

business
BTC

∆ description
strategy
technology
technical results
marketing
applications

links
site structure

BILD hardware (Bricken Iconic Logic Device) begat Comesh hardware (Computational Mesh). The Iconic Logic Optimizing Compiler (ILOC) was necessary for both, until it turned into our primary software product –– hardware start-ups require ten times more investment than software start-ups. "Iconic" is the same as "boundary" and "spatial", but it was a new word to provide product name differentiation and copyright protection.

Short Descriptions

SHORT COMPANY DESCRIPTIONS (half-pagers)
BTC COMPANY DESCRIPTION
ICONIC ARRAY HARDWARE VIRTUAL STRUCTURE
BTC EXECUTIVE SUMMARY (CoMesh)
ICONIC LOGIC SOLVES FUNDAMENTAL DESIGN PROBLEMS
ICONIC TOOLS ADVANCE THE STATE OF THE ART (ILOC)

Long Descriptions and Business Plans

BTC EXECUTIVE SUMMARY (BILD)
BTC CORPORATE OVERVIEW (CoMesh)
BTC TECHNICAL FAQ