Thoughts on trying to sell mathematical ideas.

Early in 1988, I took a close look at Wolfram's new programming system, Mathematica, prior to its commercial release. I wrote a recursive fractal generator (Fracturtles), and Bruce Sawhill had the task of trying to replicate a year's worth of computation from his particle physics dissertation.

The Mathematica code used to test and demo this software meta-tool is in the Mathematica Code section.

I then tried to create some business opportunities: a custom front-end for Mathematica and adding Fracturtles to a sketching program. Lessons learned about How to Succeed in Business are collected in a correspondence with some friends.