5.1.2
BTC Business Strategy
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At first it seemed that EDA software was a no-brainer, after all, we had a premier logic optimization tool. Our advisors told us that EDA was no longer interested in improved optimization, they wanted top-down system-on-a-chip tools. I soon became enamored with a hardware product, using our boundary math advantage for better design, placement, and routing. Basically, optimizing logic for hardware designs that were a decade old did not solve the actual problem, which was antiquated hardware architecture. So an initial justification for EDA tools quickly turned into an argument for new hardware.

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ADVANTAGES OF LOSP/PUN FOR EDA SOFTWARE COMPANIES
TOP TWENTY REASONS WHY BTC SHOULD STAY OUT OF EDA SOFTWARE
BTC PRODUCT STRATEGY
WHAT WE HAVE DONE BULLETS*

We developed plans for manufacturing hardware, the Use of Proceeds (UoP) memo examines different funding scenarios. After a while, I thought it best to elucidate our strategic approach and principles as hardware company.

NOTES ON UOP
NOTES ON POSITIONING
STRATEGIC PRINCIPLES*

Finally, when it became apparent that we were not going to find sufficient funding for a hardware start-up, we recrafted the business strategy back to software EDA support tools.

BUSINESS STRATEGY TECHNICAL PLANNING COMMENTS